Beyoncé is the most requested artist among 3.6 million users of Peloton’s interactive fitness bikes
Pop superstar Beyoncé has joined forces with home exercise company Peloton in a deal to create workout classes featuring her music, geared especially to Historically Black Colleges and Universities (HBCU), the company announced on Tuesday.
The multi-year deal with the award-winning performer will focus initially on creating themed workouts around HBCU fall homecoming festivities, which are mostly being held virtually amid the coronavirus pandemic, the company said.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said in a statement.
“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.”
She and the company also will donating two-year memberships to students at 10 HBCUs, including Howard University, alma mater of Vice President-elect Kamala Harris.
Beyoncé is the most requested artist among 3.6 million users of Peloton’s interactive fitness bikes and other workout equipment, and news of the deal send the company’s share price soaring prior to the market open.
The deal will create classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation, the company said.